Creating a strategic roadmap for the creatives to achieve, Pineapple conducts an exhaustive 360 degree study of the current brand and its multiple facets through primary & secondary research, focus group studies, qualitative & psychographic mapping and big data analytics.

98% of our clients have testified that our proprietary ‘Pineapple Brand Purpose’ sessions have enabled them to review existing action plans and bring to light key business observations, allowing us to align ourselves with their business objectives and chalk out actionables for growth and profitability.

We create a brand identity system which incorporates the brand Logo & tagline and more importantly, an ecosystem around the brand persona with a well-articulated brand promise, tone of voice, signature graphics, visual & verbal framework and guidelines for communication assets.

Immersing the consumer and nudging the purchase intent is a science that starts with a study of current and future packaging trends, developing an overarching visual theme, information hierarchy, creating mockups, testing and coming up with a final packaging for your product to stand out.

When we curate the physical environment of your brand we make sure to achieve a seamless transfer of associations, effective flow of communication, engaging content design and visual consistency along with an efficient use of available real estate.

Creating an ecosystem of consistent brand messaging, appealing to distinct consumer groups over multiple channels on web, mobile and social media, while maintaining a strong tech foundation at the back end and measuring through clearly defined performance marketing goals.

With videos being the most consumed media globally, we focus on conveying the core features and product associations in the simplest and shortest manner keeping the viewer attention span in check leading to higher viewership and sharing potential. This, in keeping with the latest innovations in video animation, cinematography and sound.

Print collaterals, be it brochures, annual reports, merchandise, provide a strong support to marketing & sales objectives. We craft a synergy of visual aesthetics & consistency, content design & hierarchy to create a balance between promotional content and core product communication.

Our specially curated team-discovery sessions help brand promoters and executive teams get a deeper insight into their own key strengths & shortcomings to eventually come up with sound branding and communication strategies that can help them together win customers with authenticity and innovation.